# WIP. DOCKET ## Posts - [AI Filmmakers Are Only Pipe Dreaming to Replace Commercial Directors](https://wipdocket.com/?p=3430): WIP. DOCKET Menu WORK BRIEF About BLOG CONTACT AI Filmmakers Are Only Pipe Dreaming to Replace Commercial Directors or Any Directors Wake Up: Pepsi Director’s Cut A vast majority of AI filmmakers believe that a commercial director or any director comes on board only to transport the script to the screen. In reality, a commercial director or any director comes on board to justify the film. Each of them comes with a strong track record of directing specific brands or niches. Through years of directing those brands, they unearth the brand language, target audiences, and emotional core. Each brand, niche,… - [Five Secrets of Premium Art Direction](https://wipdocket.com/?p=2693): WIP. DOCKET Menu WORK BRIEF About BLOG CONTACT Five Secrets of Premium Art Direction The only time we pay attention to art direction is when we watch Wes Anderson’s films. But art direction plays an important role in every other directors’ films as well. An actor dominate only 10 % of the screen. The remaining 90 % is dominated by art direction. Whether it is an ad, a film, or a TV show, strong art direction makes a character feel livable and believable inside a space. It helps to communicate a character’s social class, time period of the story, and… - [Five Unknown Shots That Can Elevate Your Next Treatment](https://wipdocket.com/?p=2223): WIP. DOCKET Menu WORK BRIEF About BLOG SHOP CART CONTACT Five Unknown Shots That Can Elevate Your Next Treatment A pioneer Indian film director once said that what truly stays with an audience after watching a short film is the story and its characters. In ad films, it is often the jingle or the copy that lingers after the watch. But this copy or jingle is the brainchild of the agency, and there is always limited room for creativity unless the director is well known. 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It handles only the information required for this purpose. By installing and using the Extension, you agree to this Privacy Policy. Information We Collect The Extension collects information you actively create and store. This includes Vimeo video links and the tags you use to organize your library. This data supports your workflow and keeps your library accurate and up to date. The Extension collects basic personal information such as your name and email address for authentication. It does not… - [CART](https://wipdocket.com/?page_id=3642) - [BLOG](https://wipdocket.com/?page_id=1929): The Secret to Writing a Winning Treatment Photo courtesy: IMMUNACE TVC There is no official rulebook that teaches you how to write a treatment, and the resources available on the internet are limited. So far, the only book that shares some insight into treatment writing is The 30 Second Storyteller. In reality, it offers only a few pages on treatment writing. The rest is largely dedicated to the career journeys of ad film directors, global markets, and how Michael Bay found his way into Hollywood. So before you look for the answer to this million-dollar question, what I am sharing… - [Let's Keep In Touch](https://wipdocket.com/?page_id=1268): Hi Help us to improve your experience with us through better communication. Please adjust your preferences for email . . - [WORK](https://wipdocket.com/?page_id=777) - [EverCompare](https://wipdocket.com/?page_id=681) - [CONTACT](https://wipdocket.com/?page_id=158): Got a brief? Let’s develop the film together. We usually deliver a treatment within 2-3 days. In some cases, we’ve delivered within 2 days. It depends on the number of films. We follow IST, which is 1.5 hrs ahead of GST. Email: hello@wipdocket.com to.mhsarif@gmail.com Mumbai, India Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. 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